use Code: NEWCATERINAGood on all full-price Caterina Lucchi Bags and Accessories. Ends September, 2019.
To properly appreciate this noren, one needs to understand what it is!
… The history of the noren dates way back to the Jomon Era (approx. 12,000 ~ 300 BC), when they were used to shield Japanese homes from the elements of the outside world. The use of the noren was later adopted by shop owners to indicate that they were open for business - and soon they would begin serving as store advertisements, proudly bearing the name of the business.
Today, the noren is displayed in homes as well as shops for the primary purpose of decoration - and a very powerful one, as it demonstrates one's sense of fashion, style, and appreciation for culture. Norens come in a variety of styles and designs, but usually have one or more slits cut in them to allow for easy passage.