Giudi has figured out how to deliver stylish product that are in tune with the American consumer. And our American customers are responding.
It had been a long time since last time we had to beg one of our suppliers to anticipate a shipment by a month because we had run out of their products, in particular the Conto, which is literally selling like a hot cake.
We had seen a rising trend at the beginning of the year and had made our best efforts to keep the CONTO in stock. But starting in September, we began selling it far beyond our forecasts. Now we have practically run out but expect to get more by next week thanks to Giudi splitting our order and preparing what was hot first. The first question that comes to mind is: is this success going to continue?
Obviously it is impossible to tell what the future will bring, but the CONTO has “le carte in regola” which means something like “it has its ducks in a row” although, literally translated, it means that it has its paperwork properly filled out–revealing the bureaucratic lifestyle that still dominates Italian work life. First of all it is well designed for the American market where guys prefer a small wallet that can fit in the front pocket. The CONTO does that, even though there are some who feel that it is still too big. You can’t please everyone, but the CONTO obviously pleases the majority. The majority also has lots of credit cards and does not want a coin compartment (which makes things bulge by default.) The CONTO delivers very well on this count. Finally, the leather. Although thinner than Dionigi or Campomaggi wallets, it is still high quality Italian leather and it lasts a long time. Plus thinner leather means a thinner wallet with more card slots.
Finally the price. It currently sell for $56, which is a tight margin for us but we want to try to keep volumes high. The stronger dollar has helped us keep the price down. Let’s hope it continues!
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