If Via della Spiga means nothing to you let me explain why it is such a big deal for me.
Yesterday, Campomaggi announced that they will open their flagship store in Via della Spiga, 5 in Milano tomorrow. Although I had heard the rumors before now it is official and it is happening for real.
Prodotto Artigianale on The Label
“Prodotto Artigianale” on the Campomaggi label means “artisanal product”. Back in the Eighties, when Marco Campomaggi was making his first bags by hand, I was witnessing the concentration of fashion, style, and luxury in Via della Spiga. That is also when I witnessed the difference between industrial pret-a-porter products and artisanal one-of-a-kind creations: a difference that I now label as the difference between canned-made and handmade. Campomaggi values a product that is handmade to the point that he has ensured the uniqueness of each item is enhanced by his patented distressing processes. If you look at the label, it wants to tell you that his unique soul, rooted in his past, has created each item… artisanally.
Milan Wasn’t Always The Capital of Fashion
Italy always created wonderful artisanal products, and Milan already had luxurious shops in Via Montenapoleone and other medieval streets next to Via della Spiga. But it wasn’t until the seventies and eighties that Italian fashion designers created world-renowned brands that made Italy the place to go for certain styles. That is when Milan became an amazing shopping destination, offering all the best brands in the Quadrilatero della Moda (Fashion’s Rectangle–referring to the area around Via Montenapoleone and Via della Spiga).
The Rise of The Artisanal Brand
Not all brands were huge powerhouses like Luis Vuitton and Prada. Besides a few of the historical stores, like a butcher, that have survived in the area, some alternative brands also started finding success, especially in Via della Spiga: Fabiana Filippi, Brunello Cuccinelli (which had two stores and Campomaggi is replacing one of the two) celebrate their artisanal roots as the source of their value. Campomaggi fits very well on this stage and the stage will help spread the word about how we need more style that is unique to each one of us.
This is what Marcopoloni is trying to bring to you: a unique style based on superb artisanship coupled with a personalized service so that you can get exactly what is right for you. It is easy to get started: just get to know Emi or me with a quick e-mail about what you wish to do. We’ll personally help you from there.