When Allison Williams with the Campbell Reporter set a time to come and interview us, Emi and I realized that we needed to get a few points across very clearly. We figured that Allison would want to know what drives us to be in our business. We have been trying to clearly define our brand, which we interpret as the expression of what we are about, for years now and it is still definitely a work in process.
One message that we have tried to communicate since the very beginning is that we are trying to preserve the way of the artisan. Personally, I grew up in Italy with the fortune of visiting every region by the time I was a teenager. In the process I drove through so many places and saw so many artisans at work and small shops creating wonderful goods that I feel that this artisanship is the fabric of the Italian way of life. When Italians don’t cut corners, the results are amazing. I expanded the saying “you are what you eat” with “and drink, breathe, and wear” because I really think that everything we experience affects our well being and I believe that it is worth it to make those experiences the best they can be.
That Italian way of life that gives us so many wonderful experiences is under the pressure of greed. When we figured out that there was money to be made by selling imitations that are the result of cutting corners at every corner, everybody started doing it. This has caused a great number of artisans to lose their jobs and the number of young apprentices to drop. I think that this is short-sighted because if we lose our artisanship we lose that artistic flair that got us here.
Allison did a very good just to capture our feelings. Read the full article here: http://www.mercurynews.com/ci_26509143/campbells-marcopoloni-supports-artisan-craft