My first interview with Alessandro revolved around finding out more about Maledetti Toscani. Alessandro began by giving me a little bit of his family business’s history and then elaborated on how his family has, since 1848, defended the true made in Italy, which, he defines, is a label that should only be allowed when something is really entirely made in Italy (not somewhere else for the most part) and by a company legally operating in Italy who employs legal Italian workers.
Finding companies that embrace this philosophy has been extremely hard but it is a philosophy that matches ours completely. So we are elated to do business with Maledetti Toscani. The point may seem extremely simple. But it is not simple at all. Companies taking advantage of the fact that they can say something is made in Italy while it is mostly made in China, India, or Bangladesh are allowed to make false claims about their products. Since “Made in Italy” implies a certain type of skilled craftsmanship, environmental concern, and respect for worker rights, being able to apply the label while getting the product made somewhere where these aspects are bypassed means that the consumer is led to perceive something that is extremely far from the truth.
One of the pillars upon which we founded our company is authenticity. Authenticity is the word we use to also mean honesty and integrity. If we allowed anything that is not 100% made in Italy be described as being 100% made in Italy we would be breaking our promise to our customers and to ourselves: we would be straying from our beliefs for the sake of following the easiest road to profits. That is why we recognize that profits will only come for us when we have delighted our customers with integrity: so we treat profits as a byproduct of helping our customers be confident when they buy from Marcopoloni, not as a primary goal. I will talk about that in greater detail later, for now go check out some Maledetti Toscani shoes and watch this genuine video.