This month I selected the word “artisanship” as our Facebook short address because everything related to Marcopoloni was already taken. Artisanship is one of those words, such as artisanal, that must be so uncommon in the English language that the spell-checker underlines them. For years this led me to believe that the words did not exist in English until this month just a little bit of research on dictionary.com proved that the words do exist in English too.
If artisanship is the translation of artigianato, on Monday Campomaggi used a word in his e-mail that, although it makes sense, I had never seen used before: artigianalita`. Artigianalita` is a word that embodies the quality of being artisanal. I suppose that translates into artisanalness, but that, unfortunately, broke my spell checker. “I love imperfection as a witness to a unique product, made with care and precision, and never like another.
When I was talking to Marco he said that our mission focusing on artisanship is very close to his values. He goes on to write: “artisanal objects exhude the effort and care necessary to accomplish each individual item created. As a result, the item acquires the charm of uniqueness.” This is exactly what we get when we buy Campomaggi bags and this is exactly what we are seeking. To us, Campomaggi is not a brand to sell. It is a cause to embrace, because we want to bring you the charm of uniqueness.