Campomaggi on Enjoyment and Excitement

The third and fourth e-mails by Campomaggi about life as a journey explore what has motivated him to do what he does and hints at the feelings that should be evoked by his products. The two key words are “piacere” and “emozione”, two words that are hard to translate because they point to feelings that have a wide continuum of possibilities.

Piacere means pleasure but I translated it with the more subtle enjoyment, which is a more lasting feeling. Consider that Marco started working with leather when he was extremely young. I think that it is a safe bet to say that he has always enjoyed it. He goes on to say that the work of our hands (he refers to cooking) is what we enjoy to consume the most because it is the result of many attempts at achieving perfection and every attempt is a little bit unique.

Emozione means emotion but a better translation is excitement as it relates to experiencing feelings. Marco says that it is when we are capable of experiencing feelings that we can get excited and in order to get excited we need to make choices that are dictated by our personality and experiences.

When you are choosing a Campomaggi bag, keep this in mind. Which bag speaks to what excites you? It seems that Campomaggi has really tried to feel every emotion and there is a Campomaggi bag for everyone. If you are shopping for a Campomaggi bag, you have to spend considerable time with the few that rise at the top–just as we say on our home page: get to know it first.

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