Marcopoloni, the Tiny Business

The Web Site Shuffle

The number of products offered on the Marcopoloni web site has grown so much that the way in which we organized product lines no longer made sense. Last week we shuffled things around in a logical way.

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When it comes to web site changes, I fight them off like the plague. My colleagues must think that my mission in life is to keep things the same. This is due to the fact that I learned a long time ago that no small change is a simple change. But this time it was different.

We created some of our product lines when we only had one artisan offering the type of product. For example, the first wallets we introduced were by Dionigi, but we called the product line “Men’s Wallets”, which made things difficult when we started adding wallets from other vendors.

So last week, we created new product lines, eliminated redundant ones, and merged a few, to come up with a more logical set. The benefit is that we now have more product lines like these: Gianni Miniature Leather Accessories, which gives you a single place where to find Gianni products with miniature accents.

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