At Marcopoloni we are 100 percent committed to offering authentic products. We started the business with that goal and over the last ten years we have seen countless companies say that they offer Made in Italy, experienced, artisanal quality while, in reality, they were cutting corners every step of the way. Some hide behind the requirement that at least 60 percent of the value of the product needs to be Italian to be allowed to put made in Italy on the label; some use inexperienced immigrant labor; some use cheaper leather; some use industrial processes; and many use a combination of all of the above.
While we respect the ability of such businesses to make money, we feel that cutting corners results in a different product and a different experience for the customer. If you think that Parmesan cheese made in Wisconsin is the same as Parmigiano Reggiano made in Parma or Reggio Emilia, please move on elsewhere because you will not find any cheap imitations here.
While at dinner, Alessandro Quadri (one of the owners at Maledetti Toscani) and I decided that it is time for us to go beyond just talking about the difference, we need to show the difference. During the next two days I hope to document as much of it as possible.