In Italy summers are pretty hot and it stays nice and warm on most evenings. After spending the day evaluating so many products in the new Campomaggi collection, I was ready to chill with a nice gelato. Actually, that night I was in the mood for an even more refreshing granita and decided to try a new ice cream shop with Emi and Chiara. Sidebar: after we arrived in Italy we quickly discovered that Marco would also like to have gelato and he gets really, really upset that he can’t have any yet so we waited until he fell asleep.
We went to Affresco, which turns out to be one of many independently owned gelaterie that draw on the experience of renowned Italian gelato craftspeople and a team of people who design the store layout.
When I finally (the line was long) got my granita (shaved ice) all menta (mint) I was astounded. I was quickly reminded, yet again, of the difference between a mass-produced product and one carefully refined by people who care. I was expecting the usual crushed ice with mint flavored sugary syrup. Maybe they were able to trick me with a syrup that finally tasted like it was made from fresh mint leaves. I have lots of mint in my yard and what I got tasted exactly like it and I am convinced that it was actually made from fresh mint leaves. The ice was also finely crushed and the product was very enjoyable and refreshing: exactly as I had envisioned.
This is the experience that I want to provide to my customers. When a product is made by people who care enough to seek and use the best ingredients for their work, and use skills developed over a lifetime aided by generations of refinements, the outcome is usually a notch or two better than the mass produced imitation.