As we were about to board our plane to Japan, we stopped by an Italian bakery, which I will leave unnamed, to get some lunch. The bakery advertised that it offered authentic Italian food true to its Italian origins, as the company was started near Milan.
As I was growing up in Milan, I went to this bakery every once and again and it was a good bakery, like any respectable bakery in town–something that I cannot say about the location at San Francisco Airport.
When I saw that they even misspelled the word “pasticceria” on their sign, I started to think about how could these guys make their Authentic Italian claim. The reality is that it is hard to copy what is Authentic Italian and deliver that around the world when you are talking about food that can only be made locally.
At Marcopoloni, we go to great lengths to make sure that what we label “Made in Italy” is truly authentic Italian. Our relationships with our artisans deepen every year and we go and find out about the production and content of the products we offer. Vendors that take advantage of the fact that you can label “made in Italy” something that is 60% made in Italy, don’t make it very far with us.