The iPad was announced in January 2010. That’s when we got to work on developing a bag that would make a really elegant iPad bag. Today we are pleased to announce that the FRECCIA Leather iPad Bag is in stock and available for sale.
First, we decided to give the iPad a comfortable home and we built the bag around the idea that the iPad would sit in a protected pocket and the pocket would be big enough to fit the iPad even when covered by a tight protective sleeve.
Next we figured that people want to carry more than the iPad with them once they put it in a crossbody bag. So we asked iPad users what they would like to carry with their iPad and what they would like their bags to look like. The responses pointed to carrying a lot of stuff and suggested making the bag look like a vertical messenger bag with a long shoulder strap. So we designed two bags: the one that we chose and a large bag that reminded a lot of people of those airline promotional bags of the early 80’s. I liked that version, but I have to admit that the one that made the cut was a lot more appealing.
So we made a last round of suggestions to Antonio and Vincenzo and placed our first order in July. The bags arrived in October and our job was just beginning. I wrote the product description by trying to put myself in the shoes of an iPad. If you do not like what we came up with, I assure you that it could have been a lot worse. Then it came time to pick a name. We wanted something fast and contemporary while at the same time stylish and classic. FRECCIA, insipired by the Frecciarossa high speed train, means arrow. Arrows are classic, fast objects and the Frecciarossa is modern, fast and comfortable.
A lot of thought went into this bag. And it paid us back by selling the same day it went up on the site. Something that almost never happens around here.